Challenge

The creator wanted to avoid "stock blank merch" — the product had to reflect the brand he'd built for 3 years. Standard suppliers only offered prints on blanks.

What we did

We designed a custom hoodie and T-shirt cut, picked cotton weight for the "heavy feel", focused on details: embroidered logo, custom labels, premium packaging.

Stages

  • Brief + brand book analysis (1 week)
  • Construction and prototype, 3 iterations (3 weeks)
  • Colour sampling + material tests (2 weeks)
  • Series production in-house (6 weeks)
  • QC + kit assembly + distribution (2 weeks)

Outcome

Collection delivered before the season, in one standard to all 12 branches. The club placed a reorder for the next series (without re-briefing) — because the process was documented well enough to resume production from the same documentation.

Could your project look similar? Let's talk.