Challenge
The brand wanted an "outdoor premium" capsule that would stand on the same shelf as European premium brands — but at half the price. Every detail had to look like design-grade, not factory-grade.
What we did
We rebuilt the construction based on a reference analysis — focused on finishes (taped seams, zippers, ribbons). Prototype iterated 4 times before production was approved.
Stages
- Brief + brand book analysis (1 week)
- Construction and prototype, 3 iterations (3 weeks)
- Colour sampling + material tests (2 weeks)
- Series production in-house (6 weeks)
- QC + kit assembly + distribution (2 weeks)
Outcome
Collection delivered before the season, in one standard to all 12 branches. The club placed a reorder for the next series (without re-briefing) — because the process was documented well enough to resume production from the same documentation.
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